We’ve just completed a terrific campaign for Red Stag, a flavored liquor from the makers of Jim Beam. The campaign performed exceptionally well with almost 1.4 million views, a 97% completion rate, and over 30,000 post-view actions, including shares, replays, and clicks to the Red Stag Facebook page.
What we’re most proud of, however, was the targeting. Obviously, alcohol brands have specific needs, and Jun Group ensured that each and every view came from a consumer that was over the age of 21. To do this, we targeted users by their social profiles, which provide anonymous age and gender data. (Jun Group has a database of hundreds of millions of users who have watched one of our videos). Additionally, we used our proprietary pre-screening technology to age-gate each new user.
Check out the ad for yourself below (but only if you’re over 21!)