We just wrapped up a successful campaign for Friskies Treats. The video, which featured SNL’s Chris Parnell, highlighted the importance of combatting cat boredom.
The Friskies campaign surpassed its goals, delivering more than 745,000 opt-in views over the past two months. Sharing and earned media activity were also robust, with more than 26,000 users taking actions after the view.
Watch the ad for yourself and let us know what you think. Enjoy!