Today, Jun Group is releasing a new tool to break through the online ad industry clutter: it’s the industry’s largest video ad player. At 800 x 540 pixels Jun Group’s new player is nearly twice the size of the typical 543 x 370 video player. And because, like all of our ads, it’s completely opt in, it doesn’t interrupt or overwhelm viewers.
With the goal of displaying online video in a powerful and impactful way, our oversized player sets a new standard not only for size, but for customization, branding and consumer engagement. With access to state-of-the-art features including customized graphics, clickable calls to action, and rotating graphics, advertisers will now have the tools at their disposal to develop a unique and authentic experience that grabs viewers’ attention.
Plus, the larger player can have an even bigger impact on engagement and completion rates. According to Tremor Video’s findings from earlier this week, more viewers watched an ad through to completion when it appeared in a larger screen – in fact, up to 75% completion when the ad appeared in a player between 500 and 700 pixels. Jun Group already boasts some of the best success metrics in the industry (96% completion rates for 30-second videos, and 4% average post-view CTR) and given that our new video ad player taking over even a larger space, it’s expected to bring those rates even higher.
So why haven’t others tried this before? Because the screen takeover is unique to Jun Group’s incentivized viewing model, which allows users to opt-in, rather than interrupting them. By reaching consumers on their own terms and offering incentives like free Wi-Fi, virtual goods or ad-free music in exchange for viewing an ad, Jun Group empowers our advertisers to “takeover” the online experience in a way that’s mutually beneficial.
PandoDaily already got the scoop on the new player – check out the article for more details: http://pandodaily.com/2012/08/02/for-online-video-ads-bigger-is-better-no-really/
About Jun Group
Jun Group is the premier social video platform. The company’s distribution technology delivers millions of monthly opt-in video views across social networks, mobile devices, premium content sites, and YouTube. Jun Groupdistributes videos from 15 seconds to 3 minutes-long with exceptionally high completion rates and significant post-view activity, such as web site visits, coupon downloads, and store locator usage. The company’s analytics dashboard, Voyeur, provides real time data about views, shares, likes, tweets, ratings, comments, and geographic dispersal down to the state and town. Founded in 2005, Jun Group’s clients include Fortune 500 brands, major entertainment companies, and media and creative agencies. For more information, visit www.jungroup.com.