Recently, we completed a social video campaign for FIAT that introduced the new FIAT 500 Abarth.
The campaign successfully surpassed its goal by driving nearly 700,000 opt-in video views and over 27,000 earned-media actions.
Maybe a surprise to some, the “Desert video” that depicts a FIAT Abarth being raced across the sand actually beat out Charlie Sheen’s “House Arrest” video, which made a splash for being too-hot-for-tv during last year’s Superbowl.